As an entirely new concept, I was able to build the brand from the ground up. When they said, “Think ‘Desperado, Wild West,’” I seized the chance to try my hand at some custom lettering. The intitial C became embelmatic on its own, making it the natural choice to have paired with the “Tacos. Tequila. Whiskey.” in vinyl across the three bays of windows on the restaurant's south side.
Art Direction, Design, Custom Lettering
Art Direction, Design, Copywriting