signage and logo design for Carlitas Tacos and Tequila

Carlita’s

Tacos, Tequila, and Whiskey

As an entirely new concept, I was able to build the brand from the ground up. When they said, “Think ‘Desperado, Wild West,’” I seized the chance to try my hand at some custom lettering. The intitial C became embelmatic on its own, making it the natural choice to have paired with the “Tacos. Tequila. Whiskey.” in vinyl across the three bays of windows on the restaurant's south side.

Signage

Design

custom signage for Carlita's
custom signage for Carlita's
custom signage for Carlita's
custom signage
custom signage
custom signage for Carlita's
custom signage for Carlita's

Brand Story

Art Direction, Design, Illustration, Copywriting

In need of a secondary logo element and wanting to develop more of a story for the new brand, I couldn’t help the rhymes that came to mind. It started first with “Carlita’s: Where the margaritas make everyone bonitas” and was followed quickly by...

“Señoritas prefer Carlita’s.”

“Muchachos like our tacos.”

“Carlita once knew a bad hombre or two. She would pull out her pistol and spin it ’round, and before yer knew it, he was flat on the ground.”

“All those señores knew she was mejores — the best in the land, the most courageous of heart and quickest of hand.”

Carlita's secondary logo design pistol gun

Menu Design

Art Direction, Design, Copywriting

Five pages in clipboard format.

Carlita's menu design liquidations
Carlita's menu design tacos
Carlita's menu design tequila
Carlita's menu design whiskey
Carlita's menu design happy hour

Postcards

Art Direction, Design, Copywriting

custom postcard design
custom postcard design
custom postcard design
custom postcard design